6 Important Reasons To Use a Realtor® 
Today’s buyers and sellers agree. In 2012, a full 89 percent of buyers used a real 
estate agent, and so did 88 percent of sellers.1 
Realtor® representation during a real estate transaction is important for both buyers and 
sellers. Here are six of the chief reasons: 
Fiduciary responsibility. When you work with a Realtor®, their fiduciary responsibility 
is to you. That means you have an expert who is looking out for your best financial 
interests, an expert who’s contractually bound to do everything in their power to protect 
you. That’s big — the value of that commitment cannot be overstated. “For more than 
100 years, Realtors® have subscribed to the NAR’s strict Code of Ethics as a condition 
of membership,” says National Association of Realtors® President Gary Thomas. 
“Realtors® have the expertise and experience to help sellers protect their investment 
and help buyers build theirs.” 
Complex, ever-changing real estate regulations. Buying or selling a home is not like 
purchasing a plane ticket. Every home is different, and laws change every year and vary 
from state to state. Generally speaking, people purchase a new home every 7-10 years, 
and a lot can — and usually does — change between transactions. Realtors® are 
immersed in real estate, and they must stay current with all the updates in regulations, 
laws, contracts and practices. Once you retain your Realtor®, they put that knowledge 
to work for you. 
Help finding the right home, beyond square footage and baths. Browsing online is 
a terrific way to start a home search — in fact, almost 90 percent of people start their 
home search online.1 But when it’s time to buy, knowing all the pros and cons of a 
property can help you make the right decision. Realtors® live and breathe real estate, 
and they can share information about a home that you wouldn’t otherwise know. For 
example, they can tell you about the perils of polybutylene piping (a plumbing material 
that’s prone to bursting), or the concerns with FRT plywood (a roofing material that can 
spontaneously combust in higher temperatures, like those in attics). Your Realtor® can 
go beyond the aesthetics and tell you important details about homes you’re considering. 
Pricing and selling a home. There are lots of sites where you can view price estimates 
for your home before you list it for sale, but you take a risk using them. In some 
markets, online estimates can be off by as much as 35 percent, and they often rely on 
tax records and data that can be as old as 6-12 months. Realtors® know the local 
market, have access to the freshest sale data, and can price your house in line with the 
market to maximize your earnings. In 2012, sellers using an agent got $40,100 more: 
The median sale price for the 88 percent of sellers who worked with an agent was 
$215,000, versus a median sale price of $174,900 for the 9 percent of sellers who didn’t 
use an agent.1 
Contracts and negotiations. Finding the right home is the fun part. Then the real work 
begins.: Today’s contracts can be 50 pages long — not counting addendums and riders. 
Realtors® can help you navigate these complex documents and craft an attractive offer 
that makes sense for you. Plus, when it comes to negotiation, your Realtor® is your 
advocate and can bring an objective voice to a very subjective situation. 
Following a code of ethics. When you work with a Realtor®, you’re partnering with a 
professional who operates according to a strict code of ethics. In place for over 100 
years, the Realtor® Code of Excellence ensures that consumers who work with a 
Realtor® are treated professionally and ethically in all transaction-related matters. 
National Association of REALTORS® 2012 Survey of Home Buyers and Sellers.